Job description:

Part-Time | Remote/Hybrid | BRAMPTON/Mississauga, Ontario | 15–20 Hours/Week

We are an established real estate business seeking an experienced Meta/Facebook/Instagram Ads & Lead Generation Specialist.

Our primary objective is simple:

Generate qualified real-estate buyer/seller leads → Follow up → Qualify → Book appointments.

This is not a general administrative or social-media posting position. We are looking for someone focused on measurable business results.

Responsibilities

Create, manage and optimize Facebook & Instagram lead-generation campaigns
Generate qualified buyer and seller leads
Monitor CPL, lead quality and campaign performance
Test audiences, creatives, ad copy and lead forms
Call/text new leads, qualify prospects and book appointments
Manage lead follow-up and CRM
Assist with Facebook/Instagram content and listing promotions
Experience with Follow Up Boss, Canva and real-estate marketing is an asset.

Strong spoken/written English and professional telephone communication are required. Punjabi/Hindi is an asset but not mandatory.

IMPORTANT — Evidence Required

We are not hiring based solely on résumés.

When applying, please provide:

Brief introduction and relevant experience
Your real-estate lead-generation experience
Details of one Meta campaign you personally managed, including:
Approximate ad spend
Number of leads generated
Cost Per Lead (CPL)
How lead quality was measured
CRM platforms you have used
Experience calling/following up with leads and booking appointments
Expected hourly/monthly compensation
Voice Test

Please provide a 60–90 second voice recording.

Scenario:

Michael submitted a Facebook lead saying: “I am thinking about buying a detached home in Brampton within the next 3–6 months.”

Call Michael as though you represent our real estate team. Introduce yourself, explain the reason for your call, begin qualifying him and work toward booking an appointment with the broker.

Applications without the requested information and voice sample may not be considered.

How Success Is Measured

Our primary KPIs are:

Qualified Leads → Cost Per Qualified Lead → Response Speed → Qualified Conversations → Appointments Booked → Appointment Show Rate → Clients Generated

Likes, followers and posting frequency are secondary metrics.

Compensation

15–20 hours per week

The successful candidate will begin with a paid trial period.

Compensation will include:

Base Compensation Performance Incentives for Qualified Appointments/Results

We are looking for the right person for a long-term working relationship, not simply someone to complete weekly tasks.

Benefits:


Flexible schedule
Application question(s):


Describe one Facebook/Instagram (Meta) lead-generation campaign that you personally created and managed, preferably for real estate.
2.How do you determine whether a Meta campaign is generating genuinely qualified real-estate leads rather than simply producing a low CPL?


3.Describe your experience personally calling and following up with online leads. If you received 20 new Facebook real-estate leads today, explain your follow-up process—including how quickly you would contact them, how many follow-up attempts you would make, how you would qualify them, and how you would move them toward an appointment.

PLEASE TEXT OR WHATSAPP ONLY AT 905-451-0451. NO DIRECT CALLS PLEASE.
OR SUBMIT YOUR RESUME AT jkalra@rogers.com


Work Location: Hybrid remote in Mississauga, ON L5R 1B8