General Sales Manager – Superior Chrysler Dodge Jeep Ram
Sault Ste. Marie, Ontario | Full-Time | In-Store

Lead. Inspire. Perform.

Superior Chrysler Dodge Jeep Ram is a proud, community-rooted dealership serving Sault Ste. Marie and the surrounding region. With a strong reputation for customer service, performance, and community involvement, we are looking for an experienced General Sales Manager (GSM) to lead our sales operation and help take our dealership to the next level.

This is more than a Sales Manager position. We are looking for a proven leader, coach, and automotive sales professional who can build a high-performing team, drive results, strengthen processes, and play an active role in the overall success of the dealership.

If you are motivated by performance, passionate about developing people, and ready to have a real voice in dealership leadership, we want to meet you.

What You'll Do
-. Lead and oversee all sales operations, including new, used, and finance.
-. Recruit, train, coach, and develop a high-performing sales team.
-. Establish clear monthly goals and hold the team accountable for achieving them.
-. Build and maintain a structured, consistent desking and sales process.
-. Drive proper CRM usage, follow-up, lead management, and process adherence.
-. Monitor and improve key performance indicators, including lead conversion, VPA, gross per unit, closing ratios, CSI, and overall volume.
-. Work closely with the Dealer Principal and department leaders on pricing, inventory, promotions, and strategic planning.
-. Partner with marketing teams to maximize digital and in-store sales opportunities.
-. Ensure every customer receives a professional, transparent, and exceptional experience from the first interaction through delivery.
-. Develop a strong sales culture built around accountability, teamwork, professionalism, and continuous improvement.
-. Champion compliance, ethics, and best practices throughout the sales department.
-. Identify opportunities to improve profitability, efficiency, customer retention, and overall dealership performance.

What We're Looking For

-. 5 years of automotive sales experience, with at least 2 years in a leadership role such as Sales Manager or GSM.
-. A proven track record of increasing sales volume, gross profit, and team performance.
-. Strong knowledge of automotive desking, CRM systems, digital retail, inventory management, and sales processes.
-. A hands-on leader who can motivate, coach, and hold a team accountable.
-. Strong communication skills and high emotional intelligence.
-. A genuine passion for developing people and building a winning dealership culture.
-. Experience with PBS, Dealertrack, or similar dealership systems is an asset.
-. Chrysler/Stellantis or multi-brand dealership experience is preferred, but not required.
-. A strong work ethic, professional attitude, and commitment to doing business the right way.

What We Offer

-. $80,000 - $130,000 earning potential through a performance-based compensation package.
-. Relocation assistance and moving expenses available for qualified candidates.
-. The opportunity to lead a strong, established, and high-performing dealership.
-. Direct support from ownership and a collaborative leadership team.
-. A genuine voice at the leadership table and the opportunity to influence dealership strategy.
-. Ongoing training, professional development, and career advancement opportunities.
-. Access to manufacturer programs, incentives, tools, and resources.
-. A strong and loyal customer base.
-. A fast-paced, performance-driven environment that also values teamwork, professionalism, and work-life balance.

Why Superior Chrysler?
At Superior Chrysler, we believe great dealerships are built by great people.

We are looking for someone who doesn't simply want to manage a sales team — we want someone who wants to build one.

You will have the opportunity to make an immediate impact, develop talented people, improve processes, influence dealership strategy, and directly contribute to the continued growth of our business.

If you're ready for your next challenge and believe you have what it takes to lead with integrity, passion, accountability, and performance, we want to hear from you.

How to Apply
Please email your resume and a brief cover letter to glefave@superiorautos.ca with the subject line:

GSM Application – Superior Chrysler

All applications will be held in strict confidence.

Recruitment & Accessibility
Position Status: This posting is for an existing vacancy.

Artificial Intelligence (AI) Disclosure: No artificial intelligence (AI) tools are used in the assessment, screening, or selection of candidates for this role.

Superior Chrysler Dodge Jeep Ram is an equal opportunity employer. Accommodations are available upon request for candidates participating in all aspects of the recruitment and selection process in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code.


Join Superior Chrysler. Lead the team. Drive the results. Build your career.