Rolex GMT-Master II Ref. 16710 “Coke” – A Travel Icon with Vintage Soul

With its sharp red-and-black bezel insert, the Rolex GMT-Master II Ref. 16710—affectionately known as the “Coke” among collectors—embodies a perfect fusion of functionality and style. Produced from the late 1980s until the mid-2000s, the 16710 represents the final era of the aluminum bezel GMTs, offering vintage charm with modern versatility. Loved for its slimmer profile and lightweight Oyster case, this watch has become one of the most desirable iterations in the GMT-Master family.

The bi-color bezel, said to evoke the classic Coca-Cola palette, features a deep black night section and bold red day half—an instantly recognizable combination exclusive to the GMT-Master II line. The rotating 24-hour bezel, when paired with the independently adjustable red GMT hand, allows the wearer to track up to three time zones—a revolutionary feature for pilots and global travelers when it was first introduced.

The glossy black dial is framed by white gold surrounds on the hour markers and matched by Mercedes hands filled with bright Super-LumiNova. The “GMT-Master II” text in red adds a splash of visual balance and reinforces the watch's dual-time pedigree. This example features the Oyster bracelet, a perfect match to the brushed steel case and tool-watch aesthetic. Its slimmer lugs and lightweight aluminum insert make it wear more discreetly than today's ceramic versions—something many vintage enthusiasts actively seek out.

Inside beats the Rolex Caliber 3185 (or in later versions, the Caliber 3186), a COSC-certified movement with independent local hour hand and bulletproof reliability. It's housed in the classic 40mm Oyster case, offering water resistance up to 100 meters and fitted with the solid-link bracelet and folding clasp that made the GMT-Master II a go-to for professional wearers.

Discontinued and rising steadily in collectability, the Ref. 16710 “Coke” is the sweet spot between vintage design and everyday utility. For those who appreciate Rolex's rich tool-watch history and want a GMT with both character and capability, the 16710 remains one of the most satisfying choices in the brand's lineage.

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