Social Media Manager Wanted


# Request for Proposal (RFP) for Social Media Management Services for Coffee Shop and Brewery

## 1. Introduction

We are seeking proposals from qualified marketing professionals or teams to manage the social media accounts of our distinct yet interconnected entities: a brewery, a coffee shop, and their shared space located in East York. Our goal is to enhance our online presence and engagement through strategic social media content across various platforms, including Facebook, Facebook Groups, Instagram, and TikTok.

## 2. Project Overview

The selected social media manager or team will be responsible for the creative and strategic management of our social media accounts. This includes content creation, posting, and engagement to reflect our brand's voice and reach our target audience effectively. The manager/team will handle accounts for:

- The Brewery
- The Coffee Shop
- The Shared Space at Broadview and Queen

## 3. Scope of Work

The scope of work for this project includes, but is not limited to, the following tasks:

- **Content Creation and Management**: Develop and implement a content calendar for each account, ensuring a cohesive brand message across all platforms. Content can be supplied by the client or created by the social media manager, including capturing and editing photos/videos.
- **Posting Schedule**: Maintain an active social media presence with 10-12 posts per month on each account (Brewery, Coffee Shop, Shared Space).
- **Engagement**: Monitor and engage with the community on all platforms, responding to comments, messages, and engaging with relevant content to increase visibility and audience engagement.
- **Reporting and Analytics**: Provide monthly reports on engagement, growth, and performance metrics, offering insights and recommendations for strategy adjustments as needed.

## 4. Proposal Requirements

Proposals submitted for consideration must include the following:

- **Company Profile or Individual Resume**: Detailing experience in social media management, particularly with similar industries or clients.
- **Strategy Outline**: A brief overview of your proposed strategy for managing the three accounts, including content creation, engagement tactics, and growth initiatives.
- **Portfolio**: Examples of previous social media management work, highlighting content creation and engagement outcomes.
- **Pricing Structure**: Detailed information on compensation expectations, including the willingness to accept a combination of funds, goods (beer and food), and office space as compensation.
- **References**: Contact information for at least three professional references from past clients.

## 5. Evaluation Criteria

Proposals will be evaluated based on the following criteria:

- **Experience and Expertise**: Demonstrated ability in social media management and content creation, especially within similar industries.
- **Creativity and Strategy**: The innovativeness and effectiveness of the proposed strategy and content ideas.
- **Compensation Requirements**: Reasonableness of the compensation expectations and willingness to work with a combination of funds, goods, and office space.
- **References**: Strength of professional references and proven track record of success.

## 6. Submission Guidelines

- Proposals must be submitted by March 1st,

- All proposals should be sent to

## 7. Terms and Conditions

- This RFP does not commit to award a contract, to pay any costs incurred in the preparation of a proposal, or to procure or contract for services.

We look forward to receiving your proposal and exploring the potential to work together to enhance our social media presence and engagement.
When you call please mention you found this ad listing on

Contact Information

Contact Person:East Toronto Coffee
Address:Toronto, ON M4M 3P1, Canada
City:City of Toronto
Postal Code:M4M3P1

Other Information

Job Offered By:Individual
Job Type:Please Contact

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East Toronto Coffee

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Posted on: 25/02/2024 @ 05:57 pm

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